Jakarta, 24 September 2025 — This September, international modern tea brand CHAGEE is serving a fresh new rally with POP MART's beloved character Hacipupu. Together, they're introducing the all-new, limited-time Green Grape Milk Tea — a refreshing, guilt-free indulgence — alongside exclusive limited-edition merchandise. Launching this September in Singapore, Malaysia, Indonesia, and Thailand, the collaboration celebrates both wellness and playfulness in everyday life.
“At CHAGEE, everything we do is rooted in connection — connecting people with tea, with culture, and with one another. This collaboration with POP MART and Hacipupu is a fun way to share that spirit, combining the joy of tea with the excitement of collecting. For us, it’s more than just a campaign. It shows how CHAGEE can create moments that people enjoy together across our markets.” said Li Simeng, Director of Branding and Marketing, CHAGEE APAC.
Introducing CHAGEE's Little Champion
Hacipupu is a quiet and well-mannered little boy with a vivid imagination. Beloved for his shy charm and sense of wonder, he finds joy in simple moments and reminds fans of the magic in everyday life.
This mix of charm, determination, and delight in small wins makes Hacipupu the perfect face for this collaboration. As he steps onto the tennis court as “CHAGEE’s Little Champion”, Hacipupu reflects the spirit of the Green Grape Milk Tea, which is light, refreshing, and full of positivity. Together they encourage everyone to embrace wellness and celebrate everyday victories.
Meet the Green Grape Milk Tea
Just like Hacipupu’s gentle yet determined spirit, the limited-time Green Grape Milk Tea (IDR 45,000 for Regular, IDR 52,000 for Large) is smooth, juicy, and full of energy. At its heart are emerald grapes from Xinjiang, a rare variety celebrated for their crisp bite, golden-green hue, and delicate jasmine-like aroma. Paired with Zhejiang green tea for freshness, the result is a cup that is both refreshing and velvety.
Rich in vitamin C and naturally low in calories, it is a guilt-free indulgence that is perfect after a workout, during a busy day, or simply as a joyful pick-me-up. For those who prefer a lighter option, the Green Grape Brewed Tea (IDR 30,000) offers the same vibrant grape notes without milk, showcasing the teas’ clean and elegant character.
More Than a Drink - A Rally for Wellness
“In Indonesia, collectibles are more than just items, they are part of a culture where fans connect, share, and celebrate together. That is why this collaboration with POP MART and Hacipupu feels so special. Indonesians love the excitement of discovering cute and unique things, and Hacipupu already has a vibrant community of fans here who enjoy coming together. With the refreshing new Green Grape Milk Tea and the limited-edition merchandise, this campaign brings both tea and the thrill of collectibility to life in a way we believe will truly resonate." said Cindy Jane Sumargo, Head of Marketing and Branding, CHAGEE Indonesia.
To celebrate this collaboration, CHAGEE Indonesia will bring the “CHAGEE’s Little Champion” pop-up to Mall Kota Kasablanca from 26 September to 5 October. Designed as a playful rally from court to cup, the pop-up will feature interactive stations such as tea tasting, tennis-inspired games, and photo zones with a giant Hacipupu installation. Fans can join the Dream Stamp Collection Journey, earning a stamp at each station they complete to redeem exclusive rewards, while sharing their experience on social media for even more surprises.
Indonesia fans can also take home limited-edition merchandise, available for a short time only:
- The Little Champion’s Pin (available from 26 September with the purchase of 2 Large Green Grape Milk Teas)
- The Dream Big Bundle (a bundle featuring Juicy Grape Squishy and Mini Tennis Bag Charm, available from 26 September with 2 Large Green Grape Milk Teas plus a IDR 119,000 top-up)
- The Drink Light Bundle (Sippy Tun-Tun Bottle and Fuzzy Grape Keychain, available from 3 October with 1 Large Green Grape Milk Tea plus IDR 235,000 top-up)
Each collectible is available while stocks last, making them must-have items for tea lovers and POP MART fans in Indonesia.
By blending wellness with play, CHAGEE and POP MART are turning everyday tea time into a celebration of small wins. From sipping the refreshing Green Grape Milk Tea to collecting exclusive Hacipupu merch, this limited-time collaboration is all about making life a little lighter, a little brighter, and a lot more fun.
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