Jakarta, April 29, 2026 – Erajaya Active Lifestyle [Stock Code: ERAL] officially introduces Gentlewoman, a fashion brand from Thailand known for its minimalist, clean, and distinctive designs, to the Indonesian market. The opening of its first store at Mall Kelapa Gading 3, Ground Floor, North Jakarta, marks the brand’s debut in Indonesia and further expands Erajaya Active Lifestyle’s fashion retail portfolio.
As the official partner of Gentlewoman in Indonesia, Erajaya Active Lifestyle brings the brand closer to local consumers who appreciate a refined contemporary style—a blend of minimalist yet character-driven design that represents the modern woman. In Indonesia, Gentlewoman offers a wide range of collections, including apparel, signature bags, and accessories designed to complement the personal style of urban women with a touch of effortless elegance.
“The presence of Gentlewoman in Indonesia marks a strategic step for Erajaya Active Lifestyle in expanding its portfolio of Asian fashion brands that are increasingly influential on a global scale. This brand embodies a spirit of modern, functional, and character-rich design—values that align with our vision to deliver relevant lifestyle experiences for Indonesian consumers. This initiative also reinforces Erajaya Active Lifestyle’s role in introducing leading Asian brands and supporting the growth of the regional fashion ecosystem,” said Djohan Sutanto, CEO of Erajaya Active Lifestyle.
The first Gentlewoman store in Jakarta is designed not only as a retail space but also as a destination that fully represents the brand’s identity. Featuring a modern and minimalist interior concept, the store offers an immersive experience for visitors to explore Gentlewoman’s collections, known for being versatile, bold, and timeless.
Raya Wannapinyo, Co-founder of Gentlewoman, stated, “Indonesia is an extraordinary market for us—dynamic, full of taste, and home to modern women who truly know who they are and how they want to dress. We are truly excited to be here. Partnering with Erajaya Active Lifestyle has been the right step from day one; they understand our brand vision and have the expertise and reach needed to introduce Gentlewoman to Indonesian consumers in the most authentic way. This is not just a store opening—it marks the beginning of a long and meaningful journey for us in Southeast Asia, and we look forward to growing together with this incredible community.”
The grand opening of the first Gentlewoman store also featured a fashion show of the brand’s iconic collection, along with a special collaboration with Nagita Slavina themed “Shoreline Stillness.” The collection captures the spirit of a warm summer, combining coastal romance with clean and serene modern simplicity.
Soft silhouettes with a touch of effortless femininity reflect comfort in every moment—from bright sunny days to tranquil seaside settings. Nagita Slavina’s elegant yet relaxed style adds a personal touch to the collection, making it feel approachable, versatile, and relevant to the lifestyle of modern women.
To celebrate the grand opening, Gentlewoman is offering special promotions, including bank discounts of up to IDR 700,000 (with selected banks) and 0% installment plans for up to 12 months, valid from April 29 to May 13, 2026.
In addition, customers shopping at the Gentlewoman store can enjoy exclusive perks, such as:
- Free Thai Milk Tea from Cha Tra Mue by showing a purchase receipt at the booth
- Free press-on nail art with a minimum purchase of IDR 1,000,000
- Free set of 3 Gentlewoman patches with a minimum purchase of IDR 1,000,000
As part of its expression of innovation and modern lifestyle, Erajaya Active Lifestyle is also launching a cross-industry activation featuring XPENG X9 and XPENG G6 through a vehicle advertising campaign running across Jakarta from April 27 to May 1, 2026. Combining automotive design with refined visual storytelling, this initiative transforms Jakarta into a dynamic canvas, where sleek silhouettes and future vehicle technology become a moving showcase. It reflects Erajaya Active Lifestyle’s approach in connecting global brands through lifestyle and innovation, while delivering immersive and relevant experiences for modern Indonesian consumers.
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