Jakarta, 27 November 2020 – Erajaya Group is pleased to announce the availability of Apple's popular range of laptops, the MacBook series, across the Urban Republic retail chain and selected Erafone outlets. The laptop product lines available starting today are the MacBook Pro and MacBook Air.
If previously MacBook laptop products were only available at the iBox outlet, which is also part of the Erajaya Group retail network, this strategic initiative significantly expanded the distribution reach. The Erafone and Urban Republic retail networks have been selling iPhone smartphones, iPad tablets, Apple Watch smartwatches and supporting accessories, and now the product collections offered are complemented by MacBook Pro and MacBook Air laptops, complementing the entire ecosystem.
Hasan Aula, Deputy President Director of Erajaya Group, said, “We have been working with Apple for a long time to present smartphone products and their supporting accessories on the Erafone and Urban Republic networks. With the presence of the MacBook series that is very popular with the public, we complement the Apple product ecosystem in the retail network and make the shopping experience for Apple products in our retail network more enjoyable. We hope that this initiative will receive a positive response from the wider community of Apple product lovers."
For further information, please contact:
Diah Kencana Sari
Public Relations Erajaya Group