Jakarta, Indonesia – Signify, the world leader in lighting, today announces a partnership in Indonesia with the national distributor of premium, hi-tech gadgets and IoT devices, Erajaya, to showcase Philips Hue in selected stores across Indonesia. Growing from the companies’ shared vision to build a digital ecosystem around smart lifestyles, some of these outlets will also include a Philips Hue Experience Zone that gives customers a chance to experience first-hand the Philips Hue connected lighting system.
“Nowadays, more and more people are enjoying the benefits of digital lifestyles. At Signify, we see how connected smart living appeals to today’s Indonesians, and Erajaya shares the same view. The agreement between Signify and Erajaya, will expand Signify’s distribution channels through a strong and valued partner. The partnership is also meant to inspire Indonesian consumers to try and enjoy the world’s leading smart lighting, Philips Hue, at home,” explained Rami Hajjar, Country Leader for Signify Indonesia.
“Consumers in Indonesia embrace the empowerment that digital technology gives them in their daily lives. They appreciate the control and customization that digital technology provides. That’s why showcasing Philips Hue in our Erajaya stores makes sense,” said Hasan Aula, CEO of Erajaya. “By the end of this year, Erajaya will feature Philips Hue, a popular smart lighting system for home, among tech-savvy homeowners, in more than 80 of its outlets across Indonesia including selected Erafone and Urban Republic outlets. Signify and Erajaya aim to add Philips Hue Experience Zones in more than 25 outlets in major cities within the next 12 months,”.
During an event officiating the partnership, Signify conducted a talk show themed “Smart Living with Philips Hue Connected Lighting,” featuring Architect Ren Katili and Digital Lifestyle Practitioner Ellyse Sinsilia, who discussed the rising trend of smart living, as well as the experience of using a Philips Hue ecosystem at home.
Consumers in Jakarta can now try and experience the Philips Hue ecosystem at the Philips Hue Experience Zone already available at: Urban Republic Mal Kelapa Gading and Urban Republic Gandaria City.