Jakarta, April 15, 2026 – Over the past decade, technology has become an inseparable part of urban lifestyles. Responding to this need, Urban Republic, part of Erajaya Active Lifestyle [Stock Code: ERAL], celebrates its 10-year journey as Indonesia’s most comprehensive lifestyle gadget destination, offering a wide range of technology devices that support a more practical, productive, and enjoyable life. Urban Republic has now grown rapidly into a retail network spread across various cities in Indonesia.
Urban Republic has recorded significant business growth throughout its journey, in line with increasing brand relevance amid changing consumer behavior. Since its establishment in 2016, Urban Republic has expanded from 3 stores to 61 stores in 2026, adding 58 stores over a decade.
Business performance has also improved, with the average monthly offline customer purchases increasing by 53% in 2026 compared to 2025. In addition, the average monthly purchases of MyEraspace members at Urban Republic grew significantly by 326% in 2026 compared to 2025, with contributions of +327% offline and +315% online.
Urban Republic offers various product categories ranging from the latest premium smartphones, true wireless stereo (TWS), smartwatches, gaming devices, to smart home devices, designed to support the activities of an active generation in working, creating, and exploring.
Djohan Sutanto, CEO of Erajaya Active Lifestyle, stated that Urban Republic’s 10-year journey reflects changes in how people utilize technology in daily life. “Over the past decade, we have seen that technology is no longer just a device, but has become part of a lifestyle that supports creativity, productivity, and connectivity. Urban Republic is here to meet these needs by offering a complete, original, and easily accessible selection of lifestyle gadgets,” said Djohan.
More than just a gadget store, Urban Republic has a mission to support generations to live more actively and productively through technology that aligns with their lifestyle. Through various products and innovative shopping experiences, Urban Republic continues to encourage Urban People to grow, create, and carry out daily activities with the right technological support.
Urban Republic also continues to build a growing community as an important part of its brand journey, serving as a platform for Urban People to connect, share inspiration, and explore creative and productive activities. Through this community, Urban Republic not only offers a shopping experience but also creates an ecosystem that strengthens relationships with customers while maintaining brand relevance amid the dynamic lifestyle of active generations.
10 Years of Urban Republic: Easy, Original, and Most Comprehensive
Throughout its 10-year journey, Urban Republic has consistently delivered a shopping experience with three main focuses: Easy, Original, and Most Comprehensive.
Easy
Urban Republic is now present in 61 strategic locations in shopping centers and standalone stores, and continues to expand its reach. In addition to physical stores, customers can also shop online through an omnichannel online-to-offline (O2O) service, allowing them to choose home delivery or pick up products directly in-store.
The shopping experience is further enhanced with various flexible payment methods, including 0% installment plans from various banks and financing partners, as well as a trade-in program that makes it easier for customers to upgrade their old gadgets.
Original
As part of the Erajaya Group, which also manages erafone and iBox, Urban Republic guarantees that all products sold are 100% original and supported by official TAM warranties, providing customers with a safe and reliable shopping experience.
Most Comprehensive
Urban Republic offers a comprehensive lifestyle gadget ecosystem, ranging from devices & accessories, imaging, audio, wearables, gaming, to smart home products. By adopting a brand experience concept, customers can directly try various products to experience features and technology before making a purchase.
Anniversary Treat: 10 Special Benefits for Urban People
To celebrate its 10th anniversary, Urban Republic presents a special program titled “Anniversary Treat,” running from April to May.
Through this program, customers can enjoy various attractive benefits, including:
- Discounts of up to IDR 2,600,000
- Bank discounts up to IDR 2 million and 0% installments
- 2x installment-free payments through selected financing
- Extra 3x MyEraspace Points during April 9–12 and April 27–May 3, 2026
- Vouchers up to IDR 410,000 for selected transactions
- Free shipping
- Free Fast Charge IT Plug at selected outlets
- Special Urban Republic Reversible Jacket merchandise for minimum purchases of IDR 8 million
- Top spender rewards with prizes ranging from audio speakers to smartphones worth millions of rupiah
According to Djohan, this anniversary momentum also serves as a form of appreciation for customers who have supported Urban Republic over the past decade. “This 10-year celebration is a moment for us to share happiness with customers who have been part of Urban Republic’s journey. Through the various special offers we present, we hope more people can experience the ease of accessing technology that supports their activities and lifestyle,” he added.
More Than Just Retail: Promoting Lifestyle & Environmental Awareness through UR Zero Waste
In addition to bringing innovation in lifestyle gadgets, Urban Republic continues to strengthen its commitment to sustainability through its CSR program, UR Zero Waste, launched in 2025.
This program encourages people to reduce electronic waste by donating used gadgets so they can be responsibly recycled through partners with certified hazardous (B3) waste management licenses.
To date, the UR Zero Waste program has reached three provinces—DKI Jakarta, East Java, and Bali—with various positive environmental impacts, including:
- Energy savings of up to 65,700 kWh
- Avoidance of 1,031 kg of methane (CH₄) emissions
- Reduction of 30,720 CO₂e carbon emissions
- Reduction of 1,259 units of electronic waste
- Environmental impact equivalent to planting 1,463 trees for one year
Djohan added that Urban Republic aims to promote a more environmentally responsible technology lifestyle. “Through the UR Zero Waste program, we want to encourage active generations not only to utilize technology in their daily lives but also to be more aware of the environmental impact of gadget usage. We believe that technological innovation and sustainability can go hand in hand to create a better future,” he concluded.
As part of Erajaya Active Lifestyle, the UR Zero Waste program is also part of the company’s ESG commitment through the Smart Ecosystem Preservation pillar, which focuses on environmental conservation through innovation and technology.
Through this 10-year journey, Urban Republic reaffirms its commitment to continue being a partner for active generations in creating, exploring, and living a more environmentally responsible technology-driven lifestyle.
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For more informations, please contact:
Corporate Affairs Erajaya Group