Jakarta, Indonesia, October 9, 2026 – Afternoons feel more enjoyable when savored without rushing. In Indonesia, relaxing over a favorite drink with loved ones has become part of how people connect with one another. CHAGEE Indonesia is introducing a new reason to make afternoon moments more special with the launch of its Earl Grey Series, paired exclusively with artisanal gluten-free Tea Financiers.
A Classic Tea Crafted with Care
Earl Grey is one of the world’s most enduringly popular teas, known for its distinctive bright citrus aroma from bergamot, blended with the rich flavor of black tea. CHAGEE crafts its Earl Grey using Ceylon Black Tea sourced from Dimbula, Sri Lanka, paired with oil-pressed bergamot from Florida, United States. This combination produces a tea with a bright reddish hue, a pronounced citrus aroma, and layers of orange and lemon notes complemented by a delicate floral touch. Its character is elegant enough to feel special, yet familiar enough to be enjoyed every day.
The Earl Grey Series is available in four varieties. Earl Grey Milk Tea is blended with fresh milk to create a smooth and comforting drink for everyday enjoyment. Earl Grey Brewed Tea offers a clean, refreshing taste with bright, delicate citrus notes. Meanwhile, Lemon Earl Grey Fruit Tea delivers a vibrant, distinctive flavor, making it ideal for those who prefer a fresher option. For a more indulgent experience, Earl Grey Milk Tea with Cocoa Cloud delights with a smooth chocolate topping and a touch of crunch, perfect for an afternoon treat.
The Perfect Pairing for Afternoon Tea
To complete the afternoon tea experience, CHAGEE introduces a selection of gluten-free Tea Financiers**, presented by @themoodybaker. These Tea Financiers are made with a batter infused with Earl Grey, then finished with a smooth Earl Grey glaze and sprinkled with tea leaves. They make the perfect accompaniment to the Earl Grey Series.
“Earl Grey has been loved across generations because the combination of bergamot and black tea has such a naturally appealing character. We wanted to bring it to Indonesia in a way that feels thoughtful yet remains easy to enjoy,” said Adinda Yozari, General Manager of CHAGEE Indonesia. “Pairing it with Tea Financiers is our way of giving people a reason to slow down and savor their time a little longer. This is the first time we have introduced an experience like this in Indonesia, and we hope it becomes something people will want to enjoy again,” she added.
Earl Grey Tea Series Details:
|
Product |
Starting Price* |
Description |
|
Earl Grey Milk Tea |
Rp45,000 (R), 52,000 (L) |
Black tea with natural bergamot, blended with fresh milk to create a balanced, elegant, and comforting flavor. |
|
Earl Grey Brewed Tea |
Rp35,000 (R), 40,000 (L) |
Black tea infused with bergamot aroma, offering a clean and refreshing taste with bright citrus notes and a crisp finish. |
|
Lemon Earl Grey Fruit Tea |
Rp39,000 (R), 44,000 (L) |
Black tea with bergamot and bright lemon notes, delivering a crisp and refreshing taste with a vibrant citrus character and a lingering aroma. |
|
Earl Grey Milk Tea with Cocoa Cloud |
Rp59,000 |
Black tea with natural bergamot, blended with fresh milk and topped with a smooth cocoa cloud and a crunchy texture for a balanced, elegant, and indulgent flavor. |
*Prices may vary by location.
**Tea Financiers may contain eggs and dairy products and are available at the following CHAGEE outlets: Pondok Indah Mall 1, PIK Avenue, AEON Mall BSD, Mall of Indonesia, Puri Indah Mall, Plaza Indonesia, 23 Paskal Bandung, Tunjungan Plaza 6, and Bali Sanur Icon.
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For further information, please contact:
Corporate Communication
Erajaya Group
Katrina Khoe
CHAGEE
E: [email protected]