Semarang, Indonesia, October 23, 2026 – CHAGEE, an international modern teahouse that believes a cup of tea can bring people closer together, has officially arrived in Semarang. Committed to quality, culture, and fostering a sense of community, CHAGEE opened its first outlet at DP Mall Semarang and has now introduced its second outlet at 23 Semarang Mall. From the beginning, CHAGEE has aimed to make the modern tea experience more accessible to Semarang residents in their everyday lives through its growing presence across the city.
Semarang has one of the most distinctive identities on the island of Java, shaped over centuries by a blend of Javanese, Chinese, and Dutch influences that remain evident in its cuisine, architecture, and culture today. In recognition of this heritage, CHAGEE has designed a concept store specifically for Semarang, highlighting the city's cultural beauty and richness.
A Concept Store Designed for Semarang
The 23 Semarang Mall outlet features a Tea Conservatory concept, a space designed for people to pause, gather, and spend time together. Drawing direct inspiration from the culture and craftsmanship of Semarang and Central Java, the interior incorporates Javanese-style woodwork, terracotta tiles, traditional floor seating, and batik details, complemented by architectural elements inspired by Lawang Sewu. Spanning 238 square meters, the store offers both indoor and outdoor seating overlooking the city garden.
“We wanted to create a space that truly reflects the character of Semarang,” said Adinda Yozari, General Manager of CHAGEE Indonesia. “The city has a diverse character and warmth that we deeply appreciate. From the Lawang Sewu-inspired details to the traditional floor seating, every design reference is our way of ensuring that this store truly becomes part of Semarang. We are delighted to welcome Semarang residents through both of our outlets.”
Grand Opening Celebration
To celebrate the opening, CHAGEE is hosting a two-day grand opening event at 23 Semarang Mall on October 24–25. Every purchase of a large-sized Fresh Milk Tea automatically qualifies customers for a Tear & Win cup upgrade, along with a chance to win prizes including an Instax Mini 13, AirPods 4, a Samsonite suitcase, and a Dyson Air Purifier.
Several special bundle deals are also available exclusively at the outlet on October 24 and 25, as follows:
| Bundle | Includes | Grand Opening Price |
|---|---|---|
| Buy 1 Get 1 | Peach Oolong Milk Tea (L) + BO·YA Jasmine Green Milk Tea (L) | Rp 51,000 |
| Buy 1 Get 1 | Da Hong Pao Milk Tea (L) + BO·YA Jasmine Green Milk Tea (L) | Rp 51,000 |
| Notebook Deal | BO·YA Jasmine Green Milk Tea (L) + CHAGEE Constellation Notebook | Rp 119,000 |
| Plushies Deal | BO·YA Jasmine Green Milk Tea (L) + CHAGEE Bes-Tea Brew Crew Plushies | Rp 109,000 |
CHAGEE 23 Semarang is open daily from 10:00 a.m. to 10:00 p.m. Western Indonesia Time (WIB). For the latest updates, follow CHAGEE Indonesia on Facebook, Instagram, and TikTok.
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For further information, please contact:
Corporate Communication Erajaya Group
Email: [email protected]
Katrina Khoe – CHAGEE
Email: [email protected]