Jakarta, 14 August 2023 – Erajaya Group, one of the largest distributor and retail companies in Indonesia, announced the commencement of a series of celebrations for the company's 27th anniversary, namely Eraversary 2023, which will take place on August 14th-October 1st, 2023. This year's celebration presents a variety of attractive promos as well as the opportunity to win tens of thousands of attractive prizes such as vouchers, smarthome devices, video game consoles, smartphones and many more with a total value of Rp. 2.7 billion.
Joy Wahjudi, Deputy Main Director of PT Erajaya Swasembada Tbk, said, "The Eraversary 2023 event, apart from celebrating its 27th anniversary, is a form of gratitude to customers, media, frontliners and all those who have loyally supported the Erajaya Group. Entering the endemic period, we invite everyone to participate and fight for exciting prizes worth billions of Rupiah, according to the theme 'Menang Banyak, Segampang Itu.’ Hopefully the happiness born from this event will be an encouragement for Erajaya Group to continue to progress in the future.”
Eraversary 2023 comes with a different concept compared to previous years. More prizes are prepared to be won easily by customers. The following are examples of games that took place during Eraversary 2023:
- Popquiz: a game held on the Eraspace.com platform in the form of multiple choice questions related to general knowledge, brands and related vertical business units from the Erajaya Group. The way to play it is to use 1 token which is obtained for every minimum purchase of IDR 250,000. The coins you get from playing Popquiz can be collected and exchanged for prizes.
- Guess the Logo: a game held on the TikTok platform using special filters. The way to play it is to shake your head left or right to choose the right logo.
- Giveaway: a game held on the Instagram platform from each social media account of the business unit which is run every odd date in the Eraversary 2023 period. The game will take place at 14.00-19.00 WIB and the winner will be announced at 20.00 WIB.
- MyEraspace Flash Sale: A special flash sale held on Eraspace.com by exchanging MyEraspace points which will be held at certain times during the Eraversary 2023 period.
- Treasure Hunt: a game that combines online and offline activities that starts with clues provided by local store social media accounts for customers to follow to win prizes.
- IniBuatERO: a game specifically presented for Erajaya Representative Officers (ERO) as a form of appreciation for their hard work so far as the spearhead of the retail network of the Erajaya Group.
Apart from games, loyal customers can wait for special events held in connection with Eraversary 2023:
- Journalist Writing Competition: journalistic work competition related to the Erajaya Group and its subsidiaries which was held as a form of appreciation for the collaboration with media partners so far. More information can be obtained by visiting the link https://bit.ly/EraWritingComp.
- Erajaya Gadget Fair: offline event taking place at Panakukang Mall Makassar, 28 August-3 September 2023 which will feature booths from Erafone, iBox, Samsung by Erafone and Urban Republic.
- UR Fest: Urban Republic Fest (UR Fest) is a lifestyle and Internet of Things (IoT) gadget pop up booth that carries the concept of brand experience. The event which took place at Delipark Medan, 28 August-3 September 2023 was enlivened by various brands presenting the best promos and offers.
- Eraversary Festival: an offline event held as the closing event for the 2023 Eraversary series which will be held at Kota Kasablanka Mall on September 25-October 1 and enlivened by booths from Erafone, Urban Republic, Samsung by Erafone, iBox, IT (Immersive Tech), Wellings Pharmacy and Paris Baguettes.
Loyal customers have the opportunity to get a number of attractive promos during Eraversary 2023 such as cashback up to IDR 3,200,000, double tokens for purchasing certain models of Samsung products, special flash deals with MyEraspace points starting from IDR 36,000, device bundling packages and purchase with purchase, operator promos, additional trade-in and protection benefits, free shipping throughout Indonesia and many other attractive promos.
BCA, BNI, BRI, BSI, CIMB Niaga, Citibank, HSBC, Mandiri, UOB and TMRW credit card holders, and BNI and BRI debit card holders can enjoy additional discounts of up to IDR 1,500,000 with 0% installments for up to 24 months*. Customers can also take advantage of installment promos without a credit card through services from Kredivo, Akulaku and Indodana.
Eraversary 2023 was held thanks to the support of the main sponsor, namely Samsung, along with other sponsors such as Indosat Ooredoo Hutchison, Kredivo, XL Axiata and Indodana. Also supporting this event are OPPO, vivo, Akulaku, IT (Immersive Tech), GARMIN, Apple, Marshall, DJI, SHOKZ and Trade in Plus.
Loyal customers can get complete information about Eraversary 2023 by visiting www.eraversary.com. To avoid fraud, information and complaints regarding the promo program can be made by contacting ERICA (Erajaya Interactive Customer Assistant) on the WhatsApp number 0812 9077 772 and on the phone number 1500 372 or via e-mail address firstname.lastname@example.org.
*terms and Conditions apply
For futher information, please contact:
Didit Putra Erlangga
Corporate Communications Erajaya Group
M: 0811 871 432