Jakarta, 6 May 2025 – Erablue, a consumer electronics retail brand born from the collaboration between Erajaya Digital from Indonesia and Mobile World Group from Vietnam, celebrated a major achievement in its journey as an electronics retail network by holding a celebration event at the Erablue Plumpang Semper store, North Jakarta. This celebration is an important moment ahead of the opening of the 100th store which will be inaugurated on May 9 in the Batujajar area, West Bandung.
The opening of the 100th store is not only a symbolic milestone, but also the first strategic step for Erablue to enter the Bandung area and expand its reach to West Java. After building a strong presence with 99 stores in the Jabodetabek and Karawang areas in the past two years, the expansion to Bandung is part of the company's long-term strategy to reach more consumers and strengthen its position in the national electronic retail industry.
“Erablue continues to grow and expand as a retail brand present in the community to serve the needs of consumer electronics with a positive shopping experience and complete after-sales service,” said Joy Wahjudi, CEO of Erajaya Digital. “We invite loyal customers to celebrate this important history with us, while welcoming various other achievements in the future.”
This celebration event is also a moment of appreciation for the principles and strategic partners who have supported Erablue's journey since the beginning. Close collaboration and a shared vision between Erablue and its partners are one of the main keys behind aggressive and sustainable growth.
To date, Erablue has been present in various strategic points in Jabodetabek and Karawang. With a target of reaching 500 stores spread throughout Java Island by the end of 2027, Erablue confirms its commitment to be closer to customers and expand its service reach. This step also strengthens its position as one of the main players in the national electronic retail industry, presenting a modern shopping experience, and providing comprehensive services from purchase to after-sales - both offline in stores and through digital channels.
Erablue also consistently presents superior services that provide real added value for customers, including free product delivery and installation, 1 exchange 1 service, 0% installments, and easy financing to make it easier for people to own the electronic products they need.
By carrying a transparent retail approach and focusing on the shopping experience, Erablue continues to strengthen its existence as a major player that provides easy, convenient, and trusted electronic shopping solutions for the Indonesian people.
-end-
For further information, please contact:
Stephen Warouw - Corporate Communications Erajaya Group