Sumedang, October 17, 2025 – Erablue, a consumer electronics retail brand born from a collaboration between Erajaya Digital (Indonesia) and Mobile World Group (Vietnam), today inaugurated its 150th store, located in Situraja, Sumedang, West Java. This store opening marks a significant step in Erablue's rapidly growing retail expansion strategy. Since its establishment in 2022, Erablue has been committed to providing broader access to quality electronic products, supported by excellent service and a comfortable, affordable shopping experience.
Since beginning its expansion in 2022, Erablue has shown consistent and significant growth. Today, the Erablue retail network has succeeded in reaching more and more customers across various regions through its superior services, quality products, and a modern, trustworthy shopping experience. This achievement not only reflects a strong expansion strategy but also serves as concrete evidence of customer enthusiasm and the solid support of principals and business partners who have been with Erablue since its inception.
“The opening of Erablue’s 150th store is a tangible testament to our commitment to expanding reach and delivering a valuable, positive shopping experience for the people of Indonesia,” said Joy Wahjudi, CEO of Erajaya Digital. “Through Erablue, we not only offer a wide range of electronic products from leading brands but also complete after-sales services to ensure maximum customer convenience and satisfaction. We extend our deepest appreciation to all of Erablue’s loyal customers. The support and trust you’ve given us is the main motivation for us to continue growing, innovating, and expanding Erablue’s presence throughout Indonesia.”
With aggressive expansion targets in Greater Jakarta and West Java by the end of 2025 and plans to expand across the entire island of Java in the coming years, Erablue continues to broaden its service coverage to strengthen its position as one of the leading players in the national electronics retail industry. By opening stores in strategic and accessible locations, Erablue consistently delivers a modern and transparent shopping experience, offering competitive prices and comprehensive services both online and offline from purchase to after-sales.
To celebrate the store opening, Erablue is offering a range of attractive promotions available only during the launch period, including:
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Flash Sale for only Rp9,000 on selected products like frypans and knife sets (limited stock)
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Buy a smartphone and get a free gift such as a power bank, Bluetooth TWS, or speaker
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Free non-stick pan with every purchase of a fan or rice cooker
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Special prices on popular electronic products starting from around Rp1 million
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Cashback vouchers of up to Rp2 million on electronic purchases
In addition to offering a wide selection of electronic products from top brands, Erablue also provides various added-value services such as 0% installment plans, free delivery, and complimentary installation, all aimed at ensuring complete customer satisfaction and convenience. With a transparent retail approach and a focus on customer experience, Erablue continues to strengthen its presence as a key player, delivering easy, convenient, and trustworthy electronics shopping solutions for the Indonesian public.
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For further information, please contact:
Stephen Warouw – Corporate Communications, Erajaya Group
Mobile: 0811 1571 707
Email: [email protected] | [email protected]