Jakarta, 3 September 2026 – Erablue, a consumer electronics retail brand established through a partnership between Indonesia’s Erajaya Digital and Vietnam’s Mobile World Group, officially opened its 300th store on Jl. Cempaka Putih Raya on Friday (28 August). This milestone underscores Erablue Electronics’ commitment to continuously expanding its reach and providing communities with closer, easier, and more affordable access to a wide range of electronics and gadget needs.
Carrying the theme “Factory Price Electronics” for the grand opening, Erablue Cempaka Putih presented various special programs and exclusive offers for the local community. The Grand Opening period runs from 28 August to 3 September 2026, featuring a range of promotions that give customers the opportunity to purchase electronics and household essentials at attractive prices.
A wide selection of products is also available at special prices throughout the Grand Opening period, ranging from Smart TVs, mobile phones, and split air conditioners to laptops. This allows customers to fulfill their electronics, gadget, and household needs conveniently in one destination.
Joy Wahjudi, CEO of Erajaya Digital, said, “The opening of Erablue Electronics’ 300th store marks an important milestone in our journey and serves as a testament to the continued trust we have earned from the community. For us, the growth of our store network is not simply about adding more locations, but about ensuring that more people can enjoy closer access to products, services, and electronics shopping experiences that meet their needs. Moving forward, we will continue to expand Erablue Electronics’ reach and deliver the best possible service to customers across Indonesia.”
Alongside the growth of its store network, Erablue Electronics continues to offer a retail concept focused on accessibility, a comprehensive product selection, and customer value. The presence of stores in strategic locations enables communities to access electronics, gadgets, and household products without having to travel far.
The achievement of 300 stores also marks part of Erablue Electronics’ ongoing efforts to grow alongside the community and deliver an increasingly relevant shopping experience. By combining an expanding store network with a diverse range of products and attractive offers, Erablue Electronics is committed to becoming a convenient and easily accessible destination for consumers’ electronics needs.
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For further information, please contact:
Corporate Communications Erajaya Group: [email protected]