Jakarta, March 15, 2022 – PT Erafone Artha Retailindo (“Erafone”), a subsidiary of Erajaya Group, officially enters into a joint venture partnership with The Gioi Di Dong Joint Stock Company (“The Gioi Di Dong”), a subsidiary of Mobile World Investment Corporation in Vietnam, through the signing of a Joint Venture Agreement to form a joint venture company PT Era Blue Elektronic (“Era Blue”)
The first Era Blue store, slated to open in mid 2022 in Jakarta, promises to revolutionize the consumer electronics retail industry and offers unrivalled product offerings and elevated consumer experience.
Era Blue stores will carry the latest and best products from well-known consumer electronics brands in a welcoming, modern environment. The consumer experience is further elevated by combining the best of digital innovation with cutting edge retail execution and visual merchandising standards, to provide a memorable and seamless shopping experience.
Budiarto Halim, President Director of Erafone, said, “We are honoured to enter into a joint venture with The Gioi Di Dong, a renowned and leading player in the consumer electronics industry in Vietnam. Their innovation and expansion strategy fit well with our vision to be the leader in this sector. This partnership also is a natural extension of our strong network of retail brands in the gadget space. I believe we could complement each other in realizing the vision to be the leading retail brand in the consumer electronics sector.”
Nguyen Duc Tai, Chairman of the Board of The Gioi Di Dong, said, “Erafone is the most reputable and reliable partner in Indonesia operating the distribution and retail business of mobile phones that we had the opportunity to meet many years ago. We believe that sincere cooperation between Erafone and The Gioi Di Dong will empower the Era Blue Joint Venture soon to become the No.1 and most trusted consumer electronics retailer in Indonesia. This strategic partnership will bring multiple values to both Erafone and The Gioi Di Dong”.
For further information, please contact:
Diah Kencana Sari
Public Relations Erajaya Group