Jakarta 29 July 2022 – Erajaya Active Lifestyle (“EAL”) and ASICS Indonesia today officially announced a partnership marked by the opening of the first outlet under the Erajaya Active Lifestyle banner. Located at Summarecon Mall Kelapa Gading 2 floor GF, North Jakarta, this 123m² outlet also has a variety of advanced features to find the most suitable running shoes for potential customers, with the availability of running form, 3D foot scan, and foot pronation analysis facilities. In addition, ASICS also has a Foot.id service to analyze the feet and determine the choice of shoes that match the foot circumference and foot movement habits of each consumer.
Djohan Sutanto, CEO of Erajaya Active Lifestyle, said “It is a great honor for Erajaya Active Lifestyle to be able to work with a world-renowned brand such as ASICS. This is in line with our company's vision and initiatives to become a leader in the active lifestyle segment. The best collection from ASICS, which has been known to the public as a trusted product for the running, tennis, and volleyball categories, will complete the product portfolio at Erajaya Active Lifestyle. The incorporation of the latest technology in this store will also provide a memorable consumer journey for our customers, and at the same time stimulate interest in sports and an active lifestyle.”
Sota Fukushima, President Director, ASICS Indonesia "We are here with full hope to reach all Indonesian people, especially those in North Jakarta so that it is easier to get ASICS products designed through a research process based on the ASICS Institute of Sport Science (ISS). Our research findings also prove that just 15 minutes and 9 seconds is the time it takes to move and feel the impact that improves mood and positive mood, breaking the stigma that exercise takes 30 minutes.”
This latest outlet will also present a collection of the latest shoes from the ASICS brand, such as:
- Performance Running: Metaspeed+ Series, GEL-Cumulus 24.
- Tennis: Solution Speed FF2, GEL-Resolution 9
- Volleyball: Netburner Ballistic FF3
- Sportstyle: Jogger X81
During this Grand Opening period, ASICS provides several unique experiences and special offers that can be enjoyed by all consumers*:
- TRY program! ASICS! & Share where consumers can play and try tennis shoes at ASICS Uplift Court and running shoes at the Foot ID area in the store. Consumers have the opportunity to get an exclusive personalized Tote Bag and also a shopping voucher of Rp. 150,000,-
- Exclusive Merchandise (Crossbody Bag) with a minimum purchase of IDR 1,250,000
- Attractive installment promo using Credit Card.
*Terms and Conditions apply.
For further information, please contact:
Diah Kencana Sari
Public Relations Erajaya Group