Jakarta, 21 February 2022 – Erajaya Digital today launched a national program Upgrade Terusss!, a solution for consumers to update their smartphones to the latest models every year in an easy and affordable way. In collaboration with financing partners Kredivo and Home Credit Indonesia, TecProtec, telecommunication and trade-in operators, this program will be run at Erafone retail outlets throughout Indonesia. Upgrade Terusss! officially launched after going through a pilot program which was implemented in forty Erafone stores in Jabodetabek.
Joy Wahjudi, CEO Erajaya Digital says, "Smartphones have now become part of their daily needs. And the demand to have a smartphone with the latest capabilities and specifications is increasing. As part of our focus on consumers, Upgrade Terusss! "light payment and an easy process, which can be repeated in the following year. Hopefully, the Continuous Upgrades can provide a positive customer experience for Erafone customers who are looking for the latest dream gadget."
Through the Upgrade Terusss! program, consumers can upgrade to a new smartphone in the second year, with lower installments and no repetition limit each year. Consumers will receive a notification in the eleventh month to remind them of the expiration date of the contract, and can come to any Erafone to carry out the upgrade process.
The TecProtec Pro Classic 12 protection program, which is also included in the monthly installment, ensures protection of your smartphone against accidental damage including water or other liquid damage.
Upgrade Terusss! valid for all smartphone products on Erafone, with a minimum price of IDR 3 million.
For further information, please contact:
Diah Kencana Sari
Public Relations Erajaya Group