Jakarta, January 28, 2020 - PT Data Citra Mandiri, a subsidiary of Erajaya Group, which manages the iBox retail outlet network, presents iBoxing Week at Laguna Atrium Central Park Mall, Jakarta. The Apple Discovery Week event, which combines Demand Generation, Exhibition and Demo features of Apple products, which runs from January 27 to February 2, is the first iBoxing Week event in 2020, and the 14th since the first initiative in 2015.
Carrying the theme “Amazing Moment”, this iBoxing Week contains a different activities every day, from the exhibition of the latest Apple products (Mac, iPhone, iPad, and Apple Watch) along with their accessories, talk shows and seminars to explore the features of Apple products, demonstrations new technology, services, training, games, and entertainment by famous band.
The personnel that involved in the iBoxing Week event are the iBox team who are trained and experienced. Visitors can get a demo of Mac features and iOS-based products such as the iPhone and iPad; or take a Test Drive where consumers can try directly - guided by trained staff - to find out how Apple products can help enrich and improve their quality of life.
Djatmiko Wardoyo, Group Head of Marketing and Communications of Erajaya Group said, "iBox commits to continue to held iBoxing Week events to fulfil the needs of the Apple market in Indonesia. Through events like this, we want consumers to be able to experience the best benefits and experience in using Apple products, especially all the latest Apple products such as the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, Apple Watch Series 5, and iPad 7th Gen."
"In addition to developing stores and held iBoxing Week events, we will make sure to continue to improve the technical and non-technical competence of the iBox team in all outlets. This is the main things for Erajaya to realize the positioning iBox as "Your Local Apple Expert" in Indonesia, "continued Djatmiko, and for your information, the total iBox outlets have reached 60 retail outlets spread in major cities in Indonesia.