Jakarta, Mei 14th 2020 – PT Erajaya Swasembada, Tbk (Erajaya Group) together with Xiaomi, a technology company with a variety of smart devices and Internet of Things (IoT), today began to receive pre-order of the flagship of Xiaomi's newest smartphone, Mi 10 in Indonesia. As is known, on May 8, Xiaomi has launched the Mi 10 and a number of the latest smart wireless devices, such as Mi True Wireless Earphones 2, 10,000mAh Mi Wireless Power Bank Essential, and Mi Robot Vacuum-Mop.
Pre-order of Mi 10 can be done in the Authorized Mi Store chain of stores from May 14 to 20, or at the Erafone retail network and eraspace.com online store from May 14 to 31, 2020. Delivery of Mi 10 products at the Authorized Mi Store starts on May 21, while the Erafone and eraspace.com chain stores will only start on June 1, 2020.
At the launch of Mi 10, Xiaomi Indonesia's Country Director, Alvin Tse, said that the launching of Mi 10 became a big moment for Xiaomi in Indonesia. The launch of Mi 10 also shows Xiaomi's commitment to always bring innovation to consumers in various segments. "We are pleased to be able to bring one of our superior products to Mi Fans in Indonesia, as part of Xiaomi's 10th birthday celebration. Mi 10, with a number of features for impressive content creation and competitive prices in the flagship segment, will be the best choice for consumers in Indonesia, "Alvin said.
While Djatmiko Wardoyo, Group Head of Marketing Communication of Erajaya, stated, "We are happy to partner with Xiaomi to introduce the Mi 10 flagship product variant in Indonesia. We are sure, the presence of Mi 10 with various excellent specifications will be well received by the community. Starting today, we open pre-orders periode of this extraordinary product in the Authorized Mi Store, Erafone and eraspace.com chain stores with various interesting promotions that are a pity to miss”.
Mi 10 version of 8GB + 256GB comes in 2 variants of coral green and twilight gray priced at IDR 9,999,000. Consumers who pre-order will get various promotions, namely: Free Mi Power Bank, Discounts of IDR 400,000 with 0% installments up to 24 months (erafone and eraspace.com) or up to 12 months (Mi Store) from BCA, BNI, BRI, CIMB Niaga and Mandiri Credit Cards, Free SP Smartfren Xiaomi, 10,000 Eraclub Points that can be exchanged with vouchers worth Rp. 100,000 and 4X Eraclub Bonus Points.
Mi 10: Lead the way in performance and speed with Snapdragon TM865 + LPDDR5 + UFS 3.0
The Mi 10 is powered by the latest flagship processor from Qualcomm, Qualcomm® Snapdragon ™ 865 5G Mobile Platform. This processor improves CPU, GPU and AI performance to provide a better overall user experience. The Qualcomm® Snapdragon ™ 865 5G Mobile Platform also has a chipset that uses 7nm fabrication technology with a maximum clock speed of 2.84 GHz and a new Kryo ™ 585 CPU based on the ARM Cortex-A77 architecture which provides increased efficiency in battery power usage. A powerful chipset with very high-speed RAM, and a combination of LPDDR5 and UFS3.0 storage, makes the Mi 10 has a strong data reading and computing speed.
Not only that, the Mi 10 has a sophisticated LiquidCool 2.0 cooling system, consisting of a large steam chamber, and multi-layer graphite, and graphene stacks that can eliminate heat arising from a long duration of use.
In addition, Mi 10 is supported with Wi-Fi 6 feature which is the most advanced Wi-Fi standard available today. This significantly increases upload and download speeds, while reducing bottlenecks when the network is connected to several devices at the same time.
Taking photography and videography to the next level
Mi 10 redefines the limitations of photography and videography with impressive hardware and software settings. In terms of hardware, this smartphone has a configuration of four rear cameras with a 108MP main sensor for taking very clear images (thanks to the biggest smartphone camera sensor at the moment). Users can also capture various moments in a greater perspective with the presence of an ultra wide-angle 123 degree lens with 13MP resolution. The Mi 10 also comes with a 2MP macro lens that allows users to take close-up photos clearly and a 2MP depth camera that helps the main sensor create smooth bokeh for portrait photos.
As for the software, the autofocus laser module on the Mi 10 main camera works in conjunction with the features of Artificial Intelligence (AI) 2.0, night-mode 2.0, and dual-flash that allows Mi 10 to capture unparalleled details for taking photos during the day, as well as photos which is brighter and clearer at night.
As for the videography feature, Mi 10 has everything that users need to produce compelling content. Mi 10 brings the advanced 8K 30fps Ultra HD video recording feature to capture every moment in detail, and has various and unique video modes such as video portrait, color focus, ShootSteady, vlog mode, to slow motion mode. These options allow users to easily create movie-level content. Mi 10 also offers a Pro mode with additional software options for those who want to produce more professional video quality through the focus peaking and LOG Mode features.
Introducing the most elegant Xiaomi smartphone design with unmatched TrueColor Display
Mi 10 is available in 8GB + 256GB, with two color variants, namely Twilight Gray and Coral Green. Mi 10 is a perfect blend of beauty and functionality with 3D curved shapes on the front and back of the body, smooth contoured edges, and slim bezel. These things make the Mi 10 as the most comfortable Mi series in the palm of the hand. To ensure product durability, the Mi 10's front and back bodies are coated with Corning® Gorilla®Glass 5. The Mi 10 also offers a beautiful glossy finish on the back of the body. In addition, the front camera is specifically positioned to minimize the bezel and allow a wider display area.
Equipped with a 6.67” curved AMOLED screen that is supported by DotDisplay technology with TrueColor, Mi 10 offers stunning color accuracy for consumers, especially for those who like to be creative to create content. With the latest JNCD 0.55 (Just-Noticeable Color Difference) and △ E <1.1 display technology, Mi 10 can produce higher image brightness (maximum brightness up to 1120 nit) and better power efficiency than its predecessor series. Meanwhile, the SmoothSync 90Hz display makes the screen response faster, smoother and hassle-free.
Overall, Mi 10 offers the most stunning display technology from Xiaomi. The dual-brightness sensor offers accurate screen brightness detection, while various other brightness modes ensure a comfortable screen brightness for the eyes. Not only that, Mi 10 has also been certified by TÜV Rheinland for a series that uses low blue-light technology and is verified by HDR10 + for its very clear visual experience.
Mi 10 is equipped with the best audio device in its class. The Mi 10 uses a symmetrical stereo dual speaker system on the top and bottom. This dual speaker consists of two super linear 1216 speakers and a speaker chamber equivalent to 1.0cc with speaker amplitudes up to 0.5mm. This configuration has been specifically arranged at each volume level so that it helps produce magnificent sound consistency.