Jakarta, February 28, 2020 - Google and Erajaya officially launched Nest Mini in Indonesia today. Nest Mini is a smart tech speaker who is ready to help users with Google Assistant. In launching Nest Mini, Google took Erajaya and Tokopedia as partners to market this new product throughout Indonesia.
A series of features of Nest Mini are clear sound quality with twice the bass sound, designed to control smart home, hands-free assistance from Google Assistant in Indonesian, and careful design that is also environmentally friendly.
"Our mission is to build Google as a brand that is more beneficial for consumers and we are very pleased to be able to launch Nest Mini to Indonesia. By bringing together the best of Google's Artificial Intelligence (AI), software and hardware; Nest Mini is expected to help the Indonesian people in their activities and completing their daily tasks, "said Mickey Kim, Director of APAC Business, Google Hardware.
"Indonesia is one of the 5 most active Google Assistant users in the world and also we understand that Indonesians want to be able to talk to Google Assistants like they would talk to a friend. Therefore, we launched Nest Mini in Indonesia, the first launch in Southeast Asia in local languages and the voices of women and men, "added Mickey.
While Hasan Aula, Erajaya Group's Chief Executive Officer (CEO), said, "We welcome Google's invitation to launch Nest Mini in Indonesia. Google products are very much in line with Erajaya's vision, which since three years ago added Internet of Things (IoT) and Ecosystem products as a new focus in the portfolio of products we distribute and retail. We are sure that Google Nest Mini will be well received by the Indonesian Consumer community. "
On the same occasion, Tokopedia AVP of Business, David Kaono, revealed, "Through collaboration with Erajaya and Google, people from Sabang to Merauke are now facilitated in getting the latest generation of Google Nest Mini products officially and online for the first time through Tokopedia." David continued, "On this occasion, we are also very pleased to be able to present the first Google Official Store in Indonesia through Tokopedia."
Features and Benefits
Some of the main features of Nest Mini is greater sound quality. The product is supported by audio tuning software, so Nest Mini's sound is more complete, clear and natural. To provide the highest comfort for its users, Google has partnered with leading music service providers and entertainment streaming platforms such as YouTube, Netflix, Spotify, and Joox (coming soon). Uniquely, while listening to music or similar in Nest Mini, the LED volume light on the side of the device will light up when it is close to a distance between 8-15 cm to select a button that can be tapped to adjust the volume and so on.
Google Nest is designed to make homes smart, where users can control smart devices from various brands such as Philips Hue and Xiaomi. Users can change or turn off lights or change their colour only with voice commands. Through the Google Duo function on the Nest Mini speaker, users can contact the device from the Google Home app, use the intercom feature to communicate between Nest speakers, or even transfer someone at another remote location, free of charge.
Google Nest Mini is equipped with hands-free assistance from Google Assistant in Bahasa so that giving requests to answer queries, receive news, is much easier and more fun. Google has worked with many parties such as Kompas TV, MNC, Trijaya FM and Liputan6.com to provide the latest news feed. Not only through voice commands, users can also use Nest Mini to help increase productivity, including setting alarms, timers, reminders, and making shopping lists.
Its small size as a simple and elegant design, without sharp corners or edges, makes Nest Mini suitable for any room in the house. Carefully designed to mount on the wall, so as to maximize space on the shelf or table. Nest Mini is also more environmentally friendly with a top layer of fabric that is durable, made 100% of recycled plastic bottles. The external cover is made of 35% post-consumer recycled plastic.
Price and Availability
Google Nest Mini is available in 2 colour choices, namely Chalk and Charcoal, priced at IDR 925,000. Nest Mini is officially available at Erafone and Urban Republic outlets throughout Indonesia, as well as eraspace.com and Google's official store at Tokopedia.
Specifically, to receive Nest Mini approval in Indonesia, a special offered price of IDR 799,000 is available and several cashback promos and discounts. One of them is consumers who buy OVO will get discounts up to Rp. 200,000.