Jakarta, 3 November 2026 – Erajaya Food & Nourishment, part of Erajaya Group, officially introduces I’m donut ?, a specialty donut brand from Tokyo, Japan, to Indonesia. Located on the Basement Level, Unit #61, Plaza Indonesia, Jakarta, its first outlet brings the experience of enjoying nama-donut, known for its light, fluffy texture that melts in your mouth, alongside innovative sweet and savory creations.
Founded by Chef Ryota Hirako in March 2022, I’m donut ? originated in Nakameguro, Tokyo, and is known for its creative approach to developing donuts with distinctive characteristics and textures that set them apart from conventional donuts. The brand has continued to grow and expand its presence across international markets, including New York, Taiwan, South Korea, and Malaysia, before making its debut in Indonesia.
Jeremy Sim, CEO of Erajaya Food & Nourishment, said, “We recognize that consumer needs and preferences in the culinary landscape continue to evolve. Through the introduction of I’m donut ? in Indonesia, we aim to offer a distinctive product and experience that also aligns with consumers’ evolving lifestyles. We hope the brand’s arrival will enrich the Erajaya Food & Nourishment portfolio while introducing Indonesians to a new way of enjoying Japanese-style donut creations.”
“Every market has its own unique culinary preferences and habits that are interesting to explore. For us, entering Indonesia is an opportunity to better understand local tastes and see how I’m donut ? creations can be enjoyed by consumers here. We hope to deliver an experience that stays true to the identity of I’m donut ?, while remaining relevant to Indonesian donut enthusiasts,” said Chef Ryota Hirako, Owner Chef of I’m donut ?.
Bringing the Signature Character of Nama-Donut
Inspired by the Japanese word nama, meaning fresh or raw, nama-donut refers to donuts characterized by their light and soft texture.
Made with a specially crafted brioche dough and a combination of premium ingredients, each donut is handmade to achieve its distinctive texture and flavor. Embracing a spirit of culinary exploration, I’m donut ? offers a diverse range of sweet and savory donut creations, introducing new ways to enjoy donuts on various occasions.
In Indonesia, I’m donut ? offers approximately 30 donut varieties, freshly made daily, with prices starting at IDR 18,000 per piece. Complementing its donut selection, the outlet also serves matcha- and hojicha-based beverages to complete the dining experience.
Exclusive Indonesian Creations for Its Grand Opening
Choosing Plaza Indonesia as its first outlet in Indonesia, I’m donut ? makes its debut at one of Jakarta’s premier lifestyle destinations, welcoming a diverse range of visitors, from young professionals to those working and spending time in the city center. This opening marks the brand’s first step in expanding its presence in the Indonesian market.
To mark its Indonesian debut, I’m donut ? introduces several exclusive varieties developed specifically for the local market. The selection includes sweet and savory creations inspired by local flavors, such as Miso Chicken Green Curry, Tuna, Potato & Egg, and Martabak Manis. The menu also features the Ube Series, comprising I’m donut Ube, Ube Glazed, and Ube Cream Cheese, as well as the Pandan Series, featuring I’m donut Pandan, Pandan White Chocolate, and Pandan Kaya Jam Sandwich.
Through these creations, I’m donut ? combines the signature characteristics of nama-donut with flavor explorations inspired by Indonesian tastes, offering a distinctive donut experience. For more information, visit I’m donut ?’s Instagram account at @imdonut.idn.
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