Jakarta, September 14 2020 – Urban life with all its activities and problems carries an additional burden for consumers. Especially with the current pandemic conditions where work and study activities have been disrupted. IT, a new brand in the category of Internet of Things and gadget accessories, is here to make it easier for consumers to live their daily lives and demands for multi-tasking, by bringing products that are relevant to today's lifestyle.
IT stands for “Immersive Tech” where Immersive means to envelop the audience so that they are fully connected, and Tech means knowledge is poured into a practical tool to solve problems. IT is expected to be able to support the daily lives of consumers at every moment, so that whatever and wherever consumers do activities, IT will always be present.
According to research data from the Indonesian Millennial Report 2020 from Nielsen, reliability and quality are 2 important criteria in selecting brands and products by millennial. The high level of standards that this generation expects is met through IT products that are modern way designed and manufactured with the best manufacturing quality to ensure high reliability. This product is positioned to be the 'life partner' of its target market, according to its brand tagline, #LiveWithIT.
“IT is a manifestation of our aspiration to provide solutions to the problems faced by urban communities today, with all their busy lives and demands. What we will build is a product ecosystem that brings the leading technology, and has the best quality and design in its class, while still maintaining an affordable price level. We hope that the products we carry through this new brand will be well received by the Indonesian people, "said Gabrielle Halim, as Product Director of IT.
As for the soft launch period, IT will present 9 products from the electrical line to complement the needs of consumer gadgets, and will soon follow the Smart Home product line in the near future.
The details of the 9 products that will be available at this time are as follows:
IT is committed to delivering products with the latest technology that make consumers' lives easier. All IT products are made with selected quality materials and are manufactured in factories with international standards.
The two variants of the Lightning-type IT Power Connector, for example, are certified “Made for iPhone, iPad, iPod” officially from Apple. Consumers can also enjoy the convenience of high and fast charging for laptops and other devices via Plug IT 65 with GaN (Gallium Nitride) technology which makes it much smaller than similar power chargers on the market. Another advantage of IT electrical products can be seen in the product description attachment.
The IT products above will be available on Urban Republic, iBox, Erafone, NASA Samsung retail networks, e-commerce sites eraspace.com, UrbanRepublic.id, LiveWithIT.id, and official IT stores in the marketplace Shopee on September 15, 2020, and will soon follow on the Tokopedia and marketplace Blibli.
During this soft launch period, consumers can take advantage of attractive offers * as follows:
- 20% discount for the first 100 eraclub members who transact on the UrbanRepublic.id and LiveWithIT.id websites
- 25% Bundling discount for purchasing a charger + cable package
The focus on quality carried by IT is evidenced by the product warranty that is much longer than similar products, which is up to 2 years.
Along with the launch of its first series of products, IT organized a blog writing competition for journalists and the general public, details of which can be found in the attachment to this media release.
*while stock last. Terms & conditions apply
For More Information, please contact:
Diah Kencana Sari
Public Relations Erajaya Group
M: 0812 1801 6508