Jakarta, 10 February 2022 – JD Sports, ‘King of Trainers’, will open its First Store on Summarecon Mall Kelapa Gading in Jakarta - Indonesia, on Thursday 10th of February 2022. The store offers a dedicated shopping experience covering almost 900 m2 with total around 500 square meters retail area in the most popular shopping mall in North Jakarta. JD will bring to the Indonesian’s capital its best-in-class retail offering and this new Store reflects that: in addition to the wide selection of top brands & iconic products the store also offers exclusive ‘Only at JD’ drops, created in collaboration with some of the most desirable brands in sports & streetwear today.
Djohan Sutanto, Director of PT. JD Sports Fashion Indonesia said, “The opening of this first JD outlet is a fulfilment of the promise we made when we announced the establishment of JD Sports Fashion Indonesia in July last year, and part of our journey to bring a revolution in the sports fashion industry in Indonesia. We promise an unforgettable experience at the outlet that combines digital innovation and the best of visual merchandising standards, to create the true and best omni-channel concept. Our customers will have an integrated shopping experience, wherever and whenever they choose to shop, whether online, on mobile or in-store.”
JD has never been a brand that plays it safe and has been present in youth & street culture since it opened its first store in the U.K. 40 years ago. Today it actively works with the world’s most desirable brands & creators, relevant to an audience that identify with and are part of an authentic culture rooted around music, sport and fashion.
JD is known as the ‘King of Trainers’ and built its reputation by always offering the freshest kicks, from brands like Nike, Jordan, Adidas, New Balance, Puma, Converse, Vans and many others. On top of a wide sneaker selection, JD offers a curated selection of the coolest apparel, mixing top labels with the newest and coolest brand in the industry.
In addition to the physical experience, the store also offers an interactive sales experience by offering the possibility to order products via digital screens. The interactive digital systems combine brand content and sales in a touchscreen interface.
The new store will immerse its customers in a fully interactive sales experience by integrating digital features within the physical space. Consumers will be able to shop and secure all the latest must-haves by either shopping in-store or easily ordering products via the dedicated touchscreen kiosks selecting between free home delivery or store pick up.
The store layout will showcase a dual lead of both footwear and apparel move into accessories. The environment is clean and modern with digital screens delivering brand & product storytelling for a compelling retail experience. To complete the in-store experience a team of dedicated and passionate staff members will be happy to support and offer advice whilst telling everything you need to know about your favourite product.
The Store on the Summarecon Mall Kelapa Gading is the 1st JD store in the region, be ready to discover what the Undisputed King of Trainers has to offer.
For further information, please contact:
Diah Kencana Sari
Public Relations Erajaya Group