Jakarta, April 10, 2026 – JD Sports Indonesia, a global sports fashion retailer under Erajaya Active Lifestyle [Stock Code: ERAL], is introducing the latest silhouette from New Balance, the New Balance 204L, which will officially be available starting April 9, 2026, at all JD Sports Indonesia stores and on the official website jdsports.id. This launch is made even more special with an exclusive colorway tagged “Only at JD,” available only at JD Sports.
“204L is not just a new silhouette—it is a statement that Indonesian consumers deserve equal access to global exclusive products. The ‘Only at JD’ collection we present reflects what sets JD Sports apart: we don’t just sell products, we curate and bring selections that cannot be found elsewhere. This also reinforces JD Sports’ role as a premier destination for those seeking the best in sports fashion in Indonesia,” said Djohan Sutanto, CEO of Erajaya Active Lifestyle.
The New Balance 204L offers a design that blends the refined aesthetics of the 1970s era with running shoe influences from the 2000s. With a slimmer and more low-profile silhouette compared to other Y2K models such as the 740 and 530, the shoe becomes a versatile choice for various everyday styles.
Drawing inspiration from New Balance’s classic archives, the 204L combines elements from several iconic models, including the 471 and 320 for proportions, the 425 for the upper design, as well as 2000s-era details from the 740 and 530. This combination results in a design that feels familiar yet modern and relevant.
From a design perspective, the New Balance 204L features an EVA outsole with a mix of early-2000s strike path elements and 1970s runner tread patterns, creating a unique yet functional look. Details such as embossed overlays, high-and-low texture layering, and a double-stacked “N” logo further strengthen its character without making it appear bulky like typical retro sneakers. This collection reinforces the 204L’s position as an essential item for sneaker enthusiasts.
The New Balance 204L is available in both men’s and women’s options. The men’s collection can be found in selected JD Sports stores, including Senayan City, Pondok Indah Mall 3, Central Park, Mall Kelapa Gading 3, Sun Plaza Medan, Pakuwon Mall Surabaya, Trans Studio Makassar, Summarecon Mall Bekasi, Summarecon Mall Serpong, Lippo Mall Puri, Living World Denpasar, Duta Mall Banjarmasin, Tunjungan Plaza, 23 Paskal Bandung, Paris Van Java, Bintaro Jaya Xchange, and Manado Town Square, as well as through the official online channel jdsports.id.
Meanwhile, female consumers are a key focus of the New Balance 204L through the “Better For Her” campaign, which presents trend-driven styling inspiration that is easy to apply in the everyday style of modern women. The sleek low-profile silhouette makes the 204L an ideal choice to complement various looks, from casual to active. The women’s New Balance 204L collection is available at all JD Sports Indonesia stores and on jdsports.id.
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For further information, please contact:
Corporate Affairs Erajaya Group
E: [email protected]