Jakarta, 15 September 2026 – LAMINA, a private label by Erajaya Digital, officially introduces LAMINA Origami Cloth, a multifunctional cloth that offers a new way to carry various everyday essentials more practically and flexibly. Featuring Self-Gripping technology and the “Wrap & Go” concept, Origami Cloth can be folded and shaped according to users’ needs, helping keep items securely in place while being carried.
LAMINA Origami Cloth is designed to provide users with greater flexibility when carrying items without the need to prepare multiple containers. By simply folding and shaping the cloth as needed, Origami Cloth helps keep items securely in place, making it a practical solution for various daily activities.
The key advantage of Origami Cloth lies in its Self-Gripping technology, which utilizes a specially designed microfiber/polyester material. The fiber structure on its surface allows the cloth to grip onto itself when attached, enabling it to be shaped into various forms according to the items being carried.
Made from a soft material and capable of carrying loads of up to 2 kg, Origami Cloth can be adapted to carry a variety of essentials, including gadgets, camera lenses, accessories, and personal belongings. This flexibility caters to the needs of highly mobile consumers who prioritize practicality in their daily activities.
“Practicality has become increasingly relevant for consumers with high mobility. Through LAMINA Origami Cloth, we are introducing a product that offers flexibility in carrying various items in a simple way. We hope this innovation can become part of consumers’ everyday lives while further strengthening LAMINA as a private label that offers functional products relevant to their needs,” said Joy Wahjudi, CEO of Erajaya Digital.
In terms of materials, LAMINA Origami Cloth is made of 100% polyester, measuring 50 x 50 cm, with a weight of 360 gsm and a thickness of 0.38 mm. The cloth’s pattern is printed using digital printing technology to create an attractive appearance. Meanwhile, the corners are reinforced using an edge stitching machine to support the product’s durability during everyday use.
The combination of functionality, flexibility, and design makes Origami Cloth relevant for highly mobile consumers who need a practical solution for carrying various items throughout their daily activities.
To welcome the launch of this product, LAMINA is offering a special promotional program running from 9 September to 11 October 2026. Consumers can purchase LAMINA Origami Cloth for Rp29,000 through a Purchase with Purchase program at erafone stores, available for the first 15,000 pieces, subject to terms and conditions.
For online purchases, LAMINA Origami Cloth is available at a promotional price of Rp39,000, exclusively for the first 1,000 pieces, subject to terms and conditions. After the promotional period ends, LAMINA Origami Cloth will be available at its regular price of Rp99,000.
Through Origami Cloth, LAMINA continues to introduce products that emphasize functionality, flexibility, and convenience, while providing solutions that can adapt to consumers’ needs across their various daily activities.
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For further information, please contact:
Corporate Communications Erajaya Group