Jakarta, October 6, 2026 – The growing integration of digital devices into everyday activities is also driving demand for practical and easy-to-use accessories. As one of the private labels under Erajaya Digital, LOOPS introduces the LOOPS Cable Flexo, a USB Type-C to Type-C charging cable equipped with an active current indicator to help users while charging their devices, including in dark or low-light conditions.
Charging has become an integral part of users’ daily routines and can take place anytime, including before bedtime, while traveling, or in rooms with limited lighting. In such situations, finding the position of the cable when it is time to unplug a device can sometimes be inconvenient. The LOOPS Cable Flexo features an active current indicator that helps users locate the cable more easily when the device is connected and charging, including in dark conditions.
In addition to providing convenience during charging, the LOOPS Cable Flexo supports charging of up to 60W as well as data transfer, making it suitable for various everyday digital needs. The cable is made from TPE material and measures 120 cm in length, offering flexibility for use in different situations, whether at home, in the office, or while traveling.
Featuring a simple design with a playful touch, the LOOPS Cable Flexo is available in two color options: White and Lilac. These choices complement the character of younger users who consider not only functionality but also want their device accessories to reflect a personal touch.
“Through the LOOPS Cable Flexo, we aim to offer an accessory that is simple yet relevant to users’ habits as they navigate their everyday digital activities. The active current indicator is one of the features designed to provide added convenience, particularly when charging in low-light conditions. At the same time, support for up to 60W charging and data transfer makes it functional for a wide range of needs,” said Joy Wahjudi, CEO of Erajaya Digital.
Combining functionality with practical design, the LOOPS Cable Flexo is designed for users with high digital mobility, particularly Gen Z and young millennials who need charging accessories to support their everyday activities. The LOOPS Cable Flexo is priced at IDR 69,000 and is available at all erafone stores, erafone.com, and Eraspace.
Through the LOOPS Cable Flexo, LOOPS continues its commitment to providing technology accessories that combine functionality and ease of use, while staying close to users’ needs and lifestyles in an increasingly digitally connected everyday life.
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For more info, please contact :
Corporate Communications Erajaya Group