Jakarta, October 17, 2025 – The extraordinary enthusiasm of the Indonesian public was clearly visible at the iBox store network, part of Erajaya Digital, in welcoming the arrival of the iPhone 17 Series. Since early morning, hundreds of customers had crowded the Senayan City area to pick up their pre-orders at the Midnight Launch event held by iBox. Long queues began to form well before the event started, indicating the strong interest of customers to be the first to get the latest generation iPhone. For many loyal customers and technology enthusiasts, the moment of device pickup has become an eagerly awaited annual tradition.
The event atmosphere was lively with various activities and exclusive entertainment. As a form of appreciation, the first 150 customers received special gifts and the chance to win exciting prizes through the “Dress Like a Star” competition, showing off their best styles. Not only did customers pick up their devices, but they were also invited to experience a fun and surprising event. The stage became more vibrant with performances by Bunga Citra Lestari, a DJ set by Herjunot Ali, and a spectacular drone show. The event, hosted by Ivy Batuta and Udjo (Project Pop), created a warm, energetic, and celebratory atmosphere.
Adding a premium touch, iBox collaborated with XPENG to provide luxury shuttle services for selected customers who pre-ordered and chose to pick up their devices at iBox Senayan City. This service offered a comfortable and exclusive travel experience, complementing the memorable moment of welcoming the iPhone 17 Series in Indonesia.
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For more information, please contact:
Corporate Communication Erajaya Group – [email protected]