Jakarta, 23 March 2022 – PT. Mitra Shopping Anda (“MBA”), a joint venture company between Erajaya Food & Nourishment (“EFN”) and PT Perjuangan Anak Muda (“PAM”), today held its first groundbreaking outlet in Surabaya, the HOKKY supermarket in Pakuwon City. For PT Mitra Shopping Anda (“MBA”) which owns and operates a retail chain of supermarkets, convenience stores and grocery stores, this outlet also underscores the company's seriousness in expanding and developing its business in major cities in Indonesia.
This groundbreaking event was attended by Rudy Wirawan as President Director of MBA, Minarto Basuki as Finance Director of Pakuwon Group, and Te Hui Min as Director of PT Hokky Nusa Jaya as land owner.
MBA comes with a vision to bring change and revolution to the supermarket and grocery store retail industry, by serving the freshest selection of fresh produce, the best and most comprehensive collection of premium products in its category and high quality international flavoured fast food, using the right technology. multichannel use and concept. This differentiation is expected to meet the expectations of customers who crave a different and practical (under-one-roof) shopping experience for their daily needs. So far, the HOKKY brand in Surabaya has been known as a place to shop for quality daily products and is a favourite grocery store for its loyal customers.
Rudy Wirawan, President Director Mitra Belanja Anda, said, “After successfully being present in Jakarta and Bali, we see Surabaya as a promising market for the premium supermarket category and the concept that we present through the HOKKY brand. Pakuwon City, with its resident base and visitor traffic, we believe will be the right location for HOKKY development.”
“HOKKY Pakuwon will present a new shopping experience, including the use of digital technology and an omnichannel approach that provides a different customer journey. Shopping for daily necessities can be a fun experience and an activity that all family members look forward to because it is done in a comfortable place, with a wide collection of products and high quality. We believe this approach will be well received by the people of Surabaya and become a benchmark for all HOKKY branches in the future,” added Rudy.
The first Grand Lucky grocery store outlet owned by MBA has opened in Sanur, Bali in early July 2021, and is followed by a second outlet at Mall of Indonesia, Jakarta, under the name GrandLucky Superstore. MBA has also announced joint development of outlets in BSD City. The HOKKY outlet in Surabaya is planned to start operating at the end of 2022.
For further information, please contact:
Diah Kencana Sari
Public Relations Erajaya Group