Jakarta, 24 October 2025 - Paris Baguette celebrates another milestone in Indonesia with the opening of its newest store at MARGOCITY, Depok. The new outlet marks the brand’s continued expansion into the West Java region, bringing its premium bakery café experience closer to customers in the Greater Jakarta region.
This launch is part of Paris Baguette’s ongoing growth in partnership with Erajaya Food & Nourishment, a business vertical under the Erajaya Group.
“The opening of our Depok store marks an important milestone in Paris Baguette’s expansion across Indonesia, extending our reach to a new and dynamic market in West Java. We see Depok as a vibrant city with a community that embraces new trends and has strong enthusiasm for culinary experiences. Through this store, we hope to reach even more customers and offer a premium bakery café experience featuring freshly baked goods and the finest quality,” said Jeremy Sim, CEO of Erajaya Food & Nourishment.
Located in the heart of Depok’s bustling area, the Paris Baguette MARGOCITY store is designed with a convenient lifestyle and grab&go concept, where customers can enjoy a selection of simple hot meals, breads, pastries, cakes, and premium-quality coffee and tea in a modern and welcoming setting. With its strategic location, this outlet is expected to become a favorite destination for families, professionals, and students seeking freshly baked goods of exceptional quality.
To celebrate the grand opening, Paris Baguette also introduces three exclusive matcha-themed menu items available only at Paris Baguette MARGOCITY for all matcha enthusiasts:
- Matcha Ogura Mochi Donut (IDR 37,000) – a chilled donut filled with soft matcha cream and chewy red bean mochi, finished with a drizzle of matcha for a perfectly balanced sweetness.
- Chewy Matcha Cheese Balls (IDR 29,000) – two cheese balls with distinct flavors; one filled with classic sugar-coated cheese, and the other filled with smooth matcha cream, crispy on the outside yet chewy inside.
- Mini Matcha Strawberry Croissant (IDR 19,000) – the signature mini strawberry croissant reimagined with layers of smooth matcha cream and an enticing drizzle of matcha on top.
The opening of Paris Baguette MARGOCITY marks the beginning of an exciting phase of growth for the brand in Indonesia, with a series of new store openings planned through the end of 2025 in strategic locations across the Greater Jakarta area. This expansion underscores Paris Baguette’s commitment to bringing its premium bakery café experience closer to more communities across the region.
To celebrate the milestone, customers can enjoy a special Buy 1 Get 1 Free* promotion from 24 to 26 October 2025, available exclusively at the new Depok store.
Paris Baguette in Indonesia is a joint venture between Erajaya Food & Nourishment (EFN) and Paris Baguette Singapore, operated by PT Era Boga Patiserindo, a subsidiary of EFN.
For more information, follow us on Instagram at @parisbaguette_id.
*T&C applied.
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