JAKARTA, JULY 30, 2026 – Global sportswear brand Under Armour has officially announced authentic new-wave K-pop group BOYNEXTDOOR as its newest Global Brand Ambassador. Through this partnership, the six-member group will serve as the face of Under Armour's latest global campaign, "Commit," while leading the launch of the new Bouncy Tee collection across the Asia-Pacific region.
The partnership kicks off with the release of the group's campaign film, followed by individual videos and visuals featuring each member. For both Under Armour and BOYNEXTDOOR, the collaboration is rooted in a shared belief in the value of growth, commitment, and the determination to keep moving forward.
Comprised of SUNGHO, RIWOO, JAEHYUN, TAESAN, LEEHAN, and WOONHAK, BOYNEXTDOOR has built a strong global fanbase through music and performances grounded in honest storytelling and authentic self-expression. Their commitment to embracing the journey, pursuing what they love, and constantly challenging themselves to grow aligns seamlessly with Under Armour's core values.
"We are thrilled to begin this new journey with Under Armour. We've always believed in putting our best ideas and energy into everything we do while staying true to who we are through our music and performances. The message behind the 'Commit' campaign truly resonates with us because it reflects the importance of giving our all to what we love. We can't wait to share more of our style and energy through this collaboration." — BOYNEXTDOOR
Since its founding, Under Armour has championed those who strive to become better every day—viewing performance not only in competition but also in the daily commitment to pursuing what truly matters. BOYNEXTDOOR embodies this mindset through the unique identity they have built, growing at their own pace and forging their own path.
The "Commit" campaign marks a new perspective for Under Armour in defining performance, shifting the focus beyond victories and end results toward the deeper motivation that drives people to keep pushing forward. This overarching idea is brought to life through individuals who genuinely embody it, beginning with BOYNEXTDOOR as the campaign's first ambassador.
"BOYNEXTDOOR brings a refreshing youthful energy while remaining incredibly authentic. Their dedication to their craft, sincerity in every performance, and determination to keep evolving perfectly reflect the spirit of Under Armour. We are excited to welcome them to the Under Armour family and look forward to exploring how their unique perspective can help us express performance in new ways that resonate with consumers around the world." — Simon Pestridge, Chief Marketing Officer & Managing Director, Under Armour APAC
The campaign also introduces Under Armour's latest Bouncy Tee collection. Designed to deliver exceptional comfort and freedom of movement, the collection comes to life through the individual style, personality, and lifestyle of each BOYNEXTDOOR member—reinforcing the campaign's message of authentic self-expression and personal growth.
For more information and exclusive campaign content, visit Under Armour's official website and official social media channels.
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