Jakarta, May 26, 2025 – Wrapping up its 2025 Ramadan activities, LOOPS concluded its campaign titled GenLOOPS Kejar Pahala (“GenLOOPS Chasing Rewards”)—an initiative that blends the spirit of giving with an active lifestyle. Throughout the campaign, LOOPS encouraged people to make their daily lives more meaningful: staying productive amid worship, while also contributing to children in need. The campaign served as a testament that goodness can start from the simplest things, including daily consumption habits.
Ramadan is often a time for reflection, deepening faith, and fostering empathy and social solidarity. LOOPS embraced this moment with a unique approach: inviting customers to carry out their routines with enthusiasm, while offering opportunities to contribute to society through something as simple as shopping. From March 1–31, 2025, every purchase of a LOOPS product across all sales channels (both offline and online) was automatically converted into a donation of IDR 1,000.
A total of 23,781 LOOPS products were sold during this period, generating a donation of IDR 23,781,000. These funds were fully dedicated to supporting the lives of children under the care of the Youth for the Future Foundation in Tebet, South Jakarta. Customer participation proved that the spirit of giving can be integrated into everyday life—even through mindful and empathetic consumption choices.
The donation was handed over on Monday, May 19, 2025, directly to the foundation, which supports 41 children. For LOOPS, this activity was not only about delivering aid, but about building a connection between the brand, its customers, and communities in need. It serves as proof that collective action can create sustainable impact and reach those who truly need care and support.
“Through the GenLOOPS Kejar Pahala campaign, we wanted to show that everyone can do good—starting with the simplest things,” said Joy Wahjudi, CEO of Erajaya Digital. “LOOPS aims to be more than just an active lifestyle brand—we want to be a partner in a more meaningful life journey: physically active and socially engaged. Ramadan is the perfect moment to begin this positive habit.”
More than just a seasonal campaign, GenLOOPS Kejar Pahala reflects the core values upheld by LOOPS as a brand—balancing physical wellness, productivity, and social concern. By embedding a social mission into daily routines, LOOPS aims to build a customer community that is not only active in movement but also active in empathy.
Through a campaign video shared on its official Instagram account, @loops.indo, LOOPS affirms its belief that every small step can pave the way for greater change. Campaigns like this strengthen LOOPS’ position as a brand that resonates with the spirit of the times—especially for the young urban generation seeking a healthy, productive life without losing sight of human values and social solidarity.
With this spirit, LOOPS is committed to continuing similar initiatives in the future, making social impact an integral part of its brand identity. Ramadan may be over, but the drive to keep giving and living actively will continue to burn bright with LOOPS.
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For more information, please contact:
Stephen Warouw - Corporate Communications Erajaya Group